Ex-Chief Steve Bono inspired Denver fans
So, any of you that been lucky enough to go to a Chiefs-Broncos game in Denver within the last 12 years have heard the horrifically annoying phrase “IN-COM-PLETE” and know all about it. For those of you that don’t know what we are talking about, every time an opposing team throws a pass and it falls to the ground the PA announcer gets on the mic and says “The pass is…” and then the whole Denver crowd yells “IN-COM-PLETE!” while shaking their orange and blue palm-palms (yes they really do have palm-palms). Well, now we know who to thank… Steve Bono (and Alan Cass).
“Alan Cass, who is stepping down after 20 years as the Broncos’ public address announcer, shared the story with the Rocky Mountain News.
The chant “IN-COM-PLETE” became Cass’ trademark, even though he only said it once.
“The Broncos were playing the Chiefs at Mile High in 1996,” Cass told the newspaper.
“Denver had been whipped badly earlier in the season at Kansas City, so the fans wanted revenge. Chiefs quarterback Steve Bono was having a terrible passing day. So during the first half I announced: ‘Bono’s pass is IN-COM-PLETE.’
“The fans took it from there, picking up the chant during every home game.”
Cass said he and the Broncos agreed that the league might frown on such cheerleading on the public address system. So for over a decade, Cass said only: “The pass is . . . ”
The fans finished the statement.” - Jeffrey Flanagan Blog
So next time you hear the chant IN-COM-PLETE, whether from the stadium or hearing it on TV, you know who to thank.


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